Semantic web takes another step forward. This Metaweb video has a good explanation in layman’s terms about what an entity is. Uses the barcode analogy for unique IDs.
Also, check out this opinion from a Microsofter with ties to the IC, Lewis Shepherd. He calls it the “semantic war”… a “global web-scale war now gearing up between major computing powers Google and Microsoft, in a race for performance and innovation in semantically-enabled decision support.” Whoa.